About Us
Lorenzo Amaya
Amaya Financial was founded to help you achieve early financial success and stay ahead, no matter how the economy shifts.
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After losing savings, stability, and peace of mind during the 2008 recession, I realized the traditional playbook wasn’t enough. I needed a smarter, more secure way to build and protect wealth, one not tied to the unpredictability of the stock market.
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At Amaya Financial, we teach a time-tested strategy over 200 years strong. It’s about keeping cash liquid, maximizing every dollar, and strategically leveraging how your money works.
This approach shields your wealth from taxes and inflation, using whole life insurance not just as protection, but as a guaranteed, tax-advantaged asset. When combined with tools like real estate, trusts, and business ownership, it becomes the foundation of a diversified financial plan.
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Every plan we create is customized to your goals, your future, and what legacy means to you.
Mission
The Amaya Financial logo features the knight chess piece a unique and strategic piece known for its unconventional moves. Like the Knight, navigating your financial journey requires foresight, adaptability, and a strong strategy to achieve success and leave a legacy.
Our mission is to educate and empower you early in the game of generational wealth building. We help you build a solid foundation starting with your financial “thumbprint” (your credit profile) and guide you toward a mindset of growth, freedom, and control.
Legacy can mean different things: part material, part enduring. No matter your vision, our goal is to help you reach a financial peace of mind on your terms, creating a future shaped by your values and goals.